what is programmatic advertising ?

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💻💻💻



Programmatic

 It is a way or process of buying and selling ad-space in an automated way.

A booking medium to sell inventory to advertisers in real-time.

It is based on a very well known technique in the programmatic world called RTB.

To frame this in your mind clearly think of the auctioning process.

So suppose you went to an auction to buy a piece of land and as every auction has a base price of the commodity which is being sold so the same scenario is here also.

the buyer side is you and the seller side is the current owner of that land.
You and many more are there to participate in the auction.
So definitely as you know the one who bids high wins the piece of land so the same case is here also the advertiser who bids high wins the impression.

The Goal of the Buy side is to get right message in front of the right person at the right time and for the
right price.

the Goal of the seller side or the website owner is to maximize its profit on selling advertising space called inventory to advertisers. 

                                             Marketing+Data+Technology=Programmatic

Benefits of programmatic advertising:
1.Reach your Goal Quickly as their are so many ways to target your customer/audience.
2.Automation in optimization will lead you in saving time .
3.Better use of data
Location: United States

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