Google Ads Vs Programmatic ads platforms

-

                                                                                                                                           

Feature

Google Ads

Programmatic platforms

Fees

No set up & media fee

Set up & media fees on spends

Inventory

Limited

Large inventory (wider reach)

Programmatic Buying

Not available

Available

Frequency Cap

By day/By Week

By hour & minute

Bid Type

CPC, CPM & CPV

CPM preferred

Creatives

Image, Banner, GIF, Responsive, Video ads

Rich media, HTML5, Native, Video ads

Targeting

Keywords, Placements, Affinity, In-market, Topics

1st & 3rd Party, Affinity & In-market, Custom Lists, Behaviour Targeting 

1st & 3rd Party Data

Not available

Available

Dynamic Creative Optimization (DCO)

Not available

Available

Auctions & Deals

Not available

Open Auction, Private Auction, Preferred deals, Guaranteed deals

Comments

Post a Comment

Popular posts from this blog

What is a DSP and how does it work?

-
Image
 DSP stands for Demand Side Platform. There was a time when you as an advertiser wants to advertise your product you have to visit sales people or they were sold by people directly. As problems leads to creative solutions so DSPs came into picture now through Demand Side platforms you can buy ads space of various channels like display,video,audio etc. Let me just give you a small description: You want to set up a campaign for a shoe brand xyz. You have your set of targeting which you have planned for your  campaign like the age,gender,interest of the consumer,location etc.through DSPs you can buy those ad space across a range of websites based on your targeting parameters . Publishers or the website seller or the part who owns that ad space make there ad space available through ad-exchanges and DSPs automatically through its intelligence decide which ads is best fit for the Campaign. this process happens just in milliseconds. DSP are not dependent on indiv...
Read more

What is an Ad Server?

-
 An ad server is an advertising technology that is used by publishers,advertisers,ad agencies and ad networks to manage and run online adverting campaigns .Ad servers are responsible for making instantan eous decis ions about what Ads to show on website ,then serving them through an ad server you can get accurate insights and monitor the performance for your add. How does ad serving work? Ad-serving technology is a bit complex and involves many steps. Everything starts when a user visits a website or app. From there, an IP connection between the user’s computer and the publisher’s web server is established. The website begins to load. Meanwhile, ad tags on the site load, too, and call the sell-side ad server. When the publisher’s ad server receives the ad request, it immediately analyzes data about the user, such as geolocation, language, time of day, online behavior and demographic attributes (age, gender, marital status, employment, etc.). Then, the ad server sends requests to ad...
Read more

Digital Marketing Courses online for free?

-
Image
 Hello People below is the list for various digital marketing certifications with links.. 1. Search Ads 360 : https://skillshop.exceedlms.com/student/catalog/list?category_ids=319-search-ads-360   2. DV360(DSP) : https://skillshop.exceedlms.com/student/catalog/list?category_ids=316-display-video-360 3. Campaign Manager(DCM) : https://skillshop.exceedlms.com/student/catalog/list?category_ids=317-campaign-manager 4. Facebook Blue print : https://www.facebookblueprint.com/student/catalog 5. Media Math ( DSP ): https://academy.mediamath.com/series/programmatic-certification 6. Adelphic(DSP) : https://www.adelphic.com/get-started/
Read more